Crate 000: Return of the Culture Operator

After decades building bridges between culture, commerce, and code, I’m bringing back Soul Purpose, because the world needs more than data points to decode the future

Your Gateway to Culture, Commerce, and Code

I’m bringing back Soul Purpose as more than just a newsletter, it’s a living, breathing platform that bridges my lifelong obsessions with culture, technology, and the “business of taste.” For years, I’ve moved through worlds that rarely collide: from Sao Paulo street parties to Brooklyn DJ sets to Stanford lecture halls, from late-night music drops to high-stakes investor decks. This project is where those threads come together. It’s part insight, part invitation into the rooms, the ideas, and the deals that are shaping the next wave of the culture economy. If you’re a brand builder, an investor, or a creative mind who sees taste as the real differentiator, this is your portal to what’s next.

This isn’t just a newsletter, it’s a front-row seat to how culture, technology, and commerce collide. It’s your guide to …