Finding The Culture & Code In Cities

How The Authenticated Bridges Cities and Innovators in 36 Hours

(2016, In Stockholm with Usher, Quincy Jones III)

There is something really magical about cities. They speak to me in a special love language. I fall in love with them like a passionate lover. I always have and always will. Rio was my first lover, she captivated me with her energy and sounds and Feijoada. Tel Aviv happened next, i remember it well, riding a bike through the streets and hearing the matkot (paddle ball) on the beach. Then there was Dubai, a magical place not because she is ostentatious and over the top but because her dreams are  out of this world and she believes she can do anything. 

I believe that cities are “characters in a script” for those of us building brands and designing culturally fueled businesses. For marketers it presents an opportunity to meet your customers, get to know them, understand them. How are you building a health and wellness food brand in Marina Del Rey but don’t know what’s happening in Decatur, GA? Why would you launch an artist in Atlanta with…