Permission To Play

How to discover, nurture and play with the artist within you

DJ Rich Cacao, my alter ego.

MY JOURNEY AS A CORPORATE ARTIST

I’ve always known that being artist was more than just someone who holds a mic or paints a beautiful painting. “I am an artist trapped in a business man’s mind and body” is what I often say. As I become more and more comfortable in my patterns of creativity and business experimentation I own more and more of my artist self. I’ve been at the turn of every major technology transition and each one I have approached like a songwriter writing songs for a new album. Makes sense my corporate career started working at Sony Music with individuals who had dreams and looked to me as a partner and conduit to make those dreams come true. I can recall with great detail sitting in Wyclef Jean’s East Orange, NJ studio describing this album cover he wanted to create for his next Fugees album. Maxwell who was the first artist I worked with at Columbia Records would describe in great detail the way he saw his first music video. He would bring …