"They're Playing Basketball, Without That Basketball"

My Weekend With The NBPA Brotherhood of 450 NBA Players

“You never thought that hip-hop would take it this far” - The Notorious B.I.G.

As someone who gathers incredible business leaders together in community for a living, the gig I had last week in The Bahamas for the NBPA was a dream come true. Truth be told I’m a lifelong basketball fan, have a decent jump shot every once in awhile and most notably have enjoyed a 25+ year relationship with the league from my days in the music business when I dreamt up an idea for a hip hop record called “B-Balls Best Kept Secret” featuring 12 NBA Players and 12 Hip Hop producers and released it in 1994 through Immortal Records. While we sold about 12 records (I jokingly say I bought 5), I made that album at 23 years old, learned how to negotiate with agents and make an album and began a lifelong relationship with many players and league/union officials.