About Soul Purpose
Soul Purpose
Culture moves at broadband speed Soul Purpose slows it just long enough for you to see the wiring and build with it.
I’m James Andrews—brand architect → venture builder → global DJ (a.k.a. DJ Rich Cacao) who now toggles between boardrooms and turntables from Los Angeles to Dubai; founder of Authenticated Ventures, Creator Mode Studios, and Borderless. I’ve advised Nike, Beats by Dre, TED, and Saudi Arabia’s Vision 2030 team, helped Afro-Brazilian fintechs raise capital, sound-tracked Soho House rooftops as DJ Rich Cacao, and coached Kevin Garnett, Jane Fonda, and DJ Jazzy Jeff on owning their digital legacies. Back when I answered to Andy Platnum, a 1999 email blast grew into 20 000 insiders and a front-page Wall Street Journal spread. Now I translate those receipts into a weekly signal for people who refuse to let algorithms dull their palette.
Who this is for
Brand leaders tired of chasing hype decks
Founders & investors hunting real-world taste data
Creators & athletes ready to own their IP—story and equity
Curious civilians who still argue over liner notes and city skylines
What lands in your inbox
Monday · CTRL ALT Prompt – culture-rooted AI prompt · craft tip · 3 edge signals
Thursday · CTRL ALT Live – guest convo + live prompt jam (replay for members)
Friday · Soul Purpose Drop – deep feature, Signal Boost, Field Notes, Presence Practice, occasional DJ Rich Cacao mix
Membership lanes
Free Preview – Monday teaser · Friday excerpt · public announcements
All-Access – $25/mo or $250/yr → full content, live replays, WhatsApp Lab
Founding Circle – $750/yr → All-Access + VIP lounge, quarterly strategy calls, first-dibs passes to TED, SXSW, Grammys, NBA Summer League, secret DJ sets
Soul Purpose is for people who want to keep up with culture—without drowning in noise.
We track the ideas, people, and places that spark real change, then hand you the frameworks to act.
Subscribe to sample the signal. Upgrade to stay on the front row.
Own it. Remix it. Build the future with it.
